Whether a product can have good sales performance must be tested by the market. In the entire marketing process, packaging plays an extremely important role. It communicates with consumers using its unique visual language to influence their first emotions and generate interest in the products it packages at the first glance. It can both promote success and lead to failure, and packaging without display will make consumers pass by quickly. With the continuous development and improvement of China's market economy, consumers have become increasingly mature and rational, and the market is gradually showing the characteristics of a "buyer's market". This not only increases the difficulty of product marketing, but also poses unprecedented challenges to packaging design, driving product packaging to grasp the consumer psychology of the masses and develop towards a more scientific and higher-level direction.
Packaging has become the main behavior of market sales in actual commercial activities, inevitably closely related to consumers' psychological activities. As a packaging designer, if one does not understand consumer psychology, they will fall into blindness. How to attract consumers' attention, and how to further stimulate their interest and induce them to make the final purchase behavior, all require knowledge of consumer psychology. Therefore, studying consumers' consumption psychology and changes is an important component of packaging design. Only by mastering and reasonably applying the laws of consumer psychology can we effectively improve design quality, increase product added value, and improve sales efficiency.
